Hello, my name is Alexandrina, and I am the founder of Kesar Life. I want to share the story of my brand and how it all began.
Nature has always been my passion, and beauty my inspiration. The idea for the brand came unexpectedly during the 2020 lockdowns. I was watching a documentary about saffron on National Geographic and was captivated by the way this unique spice is grown, harvested, and used.
My curiosity led me to research the saffron crocus, and I discovered that saffron is already being cultivated in Bulgaria. I decided I wanted to get closer to nature and try growing saffron myself. In August 2021, in my grandfather’s unused gardens near Petrich, I planted the first bulbs with the help of my family and close friends. By October, we were harvesting our first crop – a magical experience that inspired me to keep going.
Initially, I planned to use saffron only as a spice, but my research revealed its incredible benefits for both health and skin. I read the story that Cleopatra added saffron to her legendary milk baths, and in that moment, the idea for Kesar Life was born – natural saffron-based skincare inspired by ancient beauty secrets and designed for modern self-care.
Kesar Life is more than just cosmetics – it is a personal ritual inspired by nature and legends, created with care, purity, and love. Our mission is to provide authentic, ethical, and effective skincare that awakens the senses and inspires the spirit.
Our Principles:
100% Natural Formulas – Free from synthetic fragrances, colorants, or toxic ingredients. Only pure, natural ingredients with proven benefits.
Handcrafted in Small Batches – Every product is created with care, precision, and quality control to deliver the best that nature has to offer.
Free from Parabens and Artificial Preservatives – We never compromise on safety and purity.
Cruelty-Free – Beauty should never come at the cost of the life or suffering of any living being. All our products are cruelty-free.
Plastic-Free – Our packaging is sustainable, recyclable, or compostable because self-care goes hand in hand with caring for the planet.
Free from Artificial Fragrances – The delightful scents come from essential oils and natural ingredients.
Pure cosmetics. Pure conscience. Kesar Life – beauty in harmony with nature and with you.
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